AT&T Unlimited HBO for free start 6 April 2017

Star beginning April 6, AT&T will include HBO as part of the AT&T Unlimited Plus wireless plan, making this as AT&T best plan ever for unlimited entertainment. Both new and existing customers on this plan will automatically get award-winning HBO included. AT&T Unlimited HBO will be offering free to customers on its top plan, the $90-a-month Unlimited Plus service.

Surprisingly, there aren’t too many catches beyond that. The deal only applies to the Unlimited Plus plan, which allows users to stream in HD if they choose. Although, like most other plans, AT&T may slow your data after you burn through 22GB in a month.

AT&T is offering the free HBO in three ways: if you already pay for HBO through DirecTV, DirecTV Now, or U-verse, then AT&T will simply make that free. Similarly, DirecTV, DirecTV Now, and U-verse subscribers who also have Unlimited Plus plans will get access to HBO’s channels automatically if they don’t already have them, while customers who don’t use any of AT&T’s video services will be able to access HBO through either DirecTV Now or HBO Go.

It’s worth noting that AT&T is currently in the process of acquiring Time Warner — which, among other things, is the parent company of HBO — although this newest offer is taking place before the deal has closed. AT&T also recently began to include free HBO service for subscribers to the most expensive channel tiers on DirecTV Now last month in a similar effort to attract customers to the video service.

AT&T Unlimited HBO

AT&T Unlimited Plus customers will benefit from HBO included in their wireless plan as follows:

• If you currently subscribe to HBO through an AT&T video service – DIRECTV, DIRECTV NOW or U-verse TV – HBO will now be included for no additional charge.
• Then if you subscribe to an AT&T video service but not HBO, you’ll automatically receive access to the premium HBO channels as part of your wireless plan.
• If you don’t subscribe to an AT&T video service, you can access your HBO content through the DIRECTV NOW and HBO Go apps.

Nevertheless, the AT&T Unlimited HBO promotion looks to be good value today, and marks the latest attack in the ongoing “unlimited” plan war between the big four mobile carriers in the US. While none of these plans are truly unlimited, you’ll still be at risk of slower speeds if you use a certain amount of data per month. Off course you only get a certain allotment of mobile hotspot data at LTE speeds. They do represent a shift away from the tighter data restrictions of recent years.